Video is a unique way to showcase real estate properties, especially today. As you know, videos are becoming popular because they have become more interesting for audiences. Since real estate is all about visuals, videos are very useful to make clients appreciate the property more.
Selling the property to clients through descriptions will not be enough. You need to show them every bit of detail inside to showcase the real beauty of the property. A video is all that it takes to impress them; that’s why you need to invest in high-quality videos to show how the property looks to your potential buyers.
If you’re planning to showcase real estate through a video, perhaps you’re wondering how long your videos should be. So, in this guide, we will tackle the ideal duration of a real estate video.
Before we discuss the length of the video, you need to know that there are different kinds of real estate videos you can create to impress your potential buyers. The duration of each type varies, which we will discuss later.
If you’re asking about how long your real estate videos should be, there’s no definite answer because there is no fixed length. The length depends on the size, complexity, and other elements of the property. However, the ideal duration for a real estate video would be between 3 and 7 minutes.
It’s also important to note that it’s ideal not to exceed 10 minutes because videos exceeding 10 minutes tend to bore viewers.
As mentioned, there are different kinds of real estate videos you can create. Here are some of the most common ones and their ideal length:
Slideshow videos are one of the most popular styles, and it’s also one of the easiest videos to create. Typically, this kind of video is just a collection of photographs and descriptions of the property. They can be up to 3 minutes maximum to prevent viewers from getting bored.
When creating a slideshow video, only include the necessary information through text and pictures to make it short and crisp. Make sure the viewers will get everything they need on the first few slides.
Walk-through videos are effective in helping viewers get the whole look and feel of the home. They are intended to focus on the home’s layout, providing viewers with the context of what they can see inside. This kind of video requires a lot of editing, and editors should be creative to keep the viewers entertained and engaged. Walk-through videos could last at least 3-4 minutes, depending on the features and size of the property.
Keep your real estate video short and simple. Viewers are not into lengthy videos because they want to see how a property looks as quickly as possible. The important thing is that you have to show them every nook and cranny, as well as other details to convince them to buy the property. Regardless of how long your video is, the quality and the manner of presentation are what truly matter. Hence, you need to ensure that the features of your property are perfectly captured, and photos and videos are perfectly edited.
If you need real estate videography, Bear Karry Productions is what you need! We are a photo and video production company in St. Petersburg, Bradenton, and Tampa, specializing in drone photography, twilight photography, virtual tours, and architectural videography. Book your appointment with us today to take advantage of our services!