In real estate, curb appeal and design aesthetics matter more than anything else. If you want to sell your house as quickly as possible, you should have the most dynamic, beautiful exterior and interior photos on your listing. This is why high-quality real estate photography is so important.
Much like any other creative niche, real estate photography is not as easy as it sounds. It’s not as simple as snapping a photo of your yard, living room, and bathroom using your smartphone. In a competitive market, your photos should be as sleek and professional as possible.
This is part one of a two-part blog series about common mistakes in real estate photography. If you do your best to avoid them, you’ll find success soon enough!
If you’re photographing various interior and exterior spaces of a property, it’s only natural that the light temperatures will vary between areas. No matter how you dress a space and how many intense lighting rigs you use, it can be difficult to maintain consistency from one room to another.
The mistake is if you don’t correct these inconsistencies in your editing. There are so many different lighting tools across all editing software, so there’s really no excuse for your lighting temperatures and intensities to vary. Remember that incandescent light is warm and yellow, natural light is blue, and fluorescent lights have green tints. You can color-correct these differences in editing later.
Another lighting-related mistake some photographers make is that they depend too much on artificial light sources. The bright white lights used in professional photography may highlight many little details in the interiors, but the truth is that nothing beats natural light. This is true for all photography niches, but especially so in real estate photography.
People naturally want to live in homes that get a lot of bright sunshine during the day, so they will be more attracted to photos that show this off. So whip those curtains open and capture how a room looks under natural light!
Photography is an art form, and there are many, many creative ways to take a photo of a single object. You can go macro, fish-eye, wide-angle, or use every other trick in the book. Unfortunately, real estate photography is one of the few exceptions to this unwritten rule.
When looking through house listings, potential buyers want to see exactly what they’ll be getting. Therefore, you should provide them with an accurate picture of the room’s size, shape, and orientation. Doing so makes it easier for them to superimpose their own décor choices and aesthetics. When a home buyer can imagine themselves living in the property, you’re one step closer to snagging a sale.
Professional photography in any niche takes a lot of preparation, especially if you’re working on-site. For a session to go as smoothly as possible, the area must be completely prepared. Clean the kitchen, mop the floors, declutter the living room, make the beds, and perform other tasks that will show the property in the best light. The better you clean your property, the less editing and enhancements you’ll have to fix in editing.
Real estate photography is incredibly complex, and it takes a lot of work to get shots that lead to closing a sale. Avoiding these common mistakes will help ensure that your home listing attracts many interested buyers the moment it’s posted. Bear Kerry Productions is an award-winning luxury real estate photography company servicing St. Petersburg, FL, and nearby areas. Aside from visual content, we also provide free property websites, social media syndication, and a flyer creator. Contact us for your photography needs today!