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Bear Karry, November 25 2021

3 Reasons Real Estate Agents Should Hire Pro Photographers

You might believe that hiring a real estate photographer is to ensure that the home is sold faster. However, that's not the actual goal of hiring such a professional. In reality, the reason to hire an experienced real estate photographer is to sell the agent who is trying to sell the home. If you're the agent, you're essentially selling your services through pro photography.

If that sounds weird to you, don't worry. That concept may be a little hard to understand, but we'll do our best to explain to you what we mean today!

1. Reveal Your Best Work to Potential Clients

The majority of the photos taken in a photoshoot are not going to make it to the market. That's because professional photographers intentionally leave out their best shots. In this way, you're able to reveal your best shots to potential clients. You can then show off your magnificent work to people that want to buy a home.

In this way, you're much more likely to get them to request your services when they're interested in buying a new property. It's a great way to get them to remember you, too. In addition, it helps you to wow them with your incredible shots. People do pay attention to great photos.

2. Strengthen Brand Recognition

Another great reason to bring a professional photographer along with you when you're representing a client is to help them to build brand recognition. If you're the only agent in the area with a camera in your hand, people will soon know who you are. That's a great way to build a list of clients. It's also a fantastic way to build your referral base.

If you have an excellent reputation in the area, you'll have a lot of people vouching for you. In the end, it's a great way to get more people to do business with you. It's a great way to improve your presentation too.

 3. Build a Network of Professionals

Even if you're starting in real estate, you can have a lot of fun networking with other professionals. You will learn a lot from these individuals. In addition, you can develop a lot of great connections. Being a part of a network-based around a particular field of work is a fantastic way to grow.

You can do a lot of great marketing on the side. It can be a lot of fun! If you want to make some money on the side, you can do a lot of great advertisements through social media. In this way, you can market yourself and your services while you're out there without even having to be on the job.


As you can see, photography isn't about getting the homes sold faster. It is all about selling your services. As a real estate agent, you have a reputation to protect and a job to complete. Failure to sell any homes will only tarnish your name, and it will lead to less and less business on your end. As such, when you are on your job, consider hiring professional real estate photographers to help you out, even if you are selling homes quickly. With it, you show off your best work to your clients, build brand recognition, and network with other professionals, all of which help you to become a more successful agent in the long run.

Bear Karry is a professional real estate photography company in St. Petersburg offering quality photos and professional photographers. Book our services today and get the photography services you need to maximize your real estate efforts!

Written by

Bear Karry

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