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Bear Karry, December 8 2021

Best Practices When Posting Real Estate Videos to Facebook

In today's digital age, it's more important than ever for real estate businesses to have a solid online presence. One of the best ways to achieve this is by posting videos of your properties on Facebook. But, if you want to make sure your videos get seen by as many people as possible, there are a few things you should keep in mind. This blog post will outline some of the best practices for posting real estate videos on Facebook.So, whether you're just starting or you're looking to improve your strategy, read on for helpful tips!

Here Are The Best Practices When Posting Real Estate Videos to Facebook

Use the following practices when posting real estate videos on Facebook:

1. Post an actual video

Sometimes we use slideshows, text montages, or looping videos to promote real estate properties on Facebook, but this doesn't work nearly as well as posting an actual video.Viewers on Facebook are interested in an actual video motion, which will help you stand out from the competition. To make sure your video looks great, invest in quality production.

2. Ensure your video meets technical specifications

Posting a video on Facebook should have the perfect resolution and bit rate for an optimal user experience. Avoid blurry or Pixelated videos to provide top-notch viewing experiences!

Facebook has some great recommendations for the best practices of your video output. You should shoot at least 30 fps, keep it under 720 px resolution and use 6 mbps or less when playing back motion-heavy videos with lots of text content, so they don't interrupt viewers' experience too much!

3. Use the appropriate video length

The perfect length for a video on Facebook is whatever works best with the content and will keep fans coming back. Whether it be short or longer videos, they're able to resonate well as long as you know what type of message needs to be delivered in that time!

Real Estate videos posted on Facebook can either be long or short, depending on the content of the video. However, videos that are shorter than 90 seconds have a higher completion rate.

4. Use both sound and captions

One of the best practices when posting real estate videos on Facebook is to use sound and captions in your videos.Have you ever watched a video on Facebook without sound? It's awkward. That being said, it's never a bad idea to have both sound and captions for your real estate property videos.

People watching the video will be exposed to both the audio from the video itself and any captions you create. This will help drive home your message, regardless of whether someone is watching the video with sound on or not.

5. Post eye-catching videos

Your video is only as good as the title that captures it, and so are you! Post a creative one-paragraph description for your future fans on Facebook.

The thumbnail should contain an image of what they can expect when watching or listening; this will make them more likely to jump into this content immediately rather than scrolling through endless options before finding something interesting enough at the last moment.

Describe the real estate property in the video description to make it easy for fans to follow up.

Why Facebook does not like External Links in a Post

Every year, Facebook users share 26 billion links on the Facebook platform alone. This data does not include other META properties like WhatsApp and Instagram.

With so much information being shared, Facebook has had to ensure that users have a pleasant experience on its platform without spam links and misleading ads.In recent years, Facebook has reduced the reach of external links in posts. This action means that if you post a link to your website or blog on Facebook, it will reach fewer people than if you had posted the text of the article.

This change in how Facebook handles links has had a significant impact on businesses and brands that rely on social media to drive traffic to their websites.This move ensures many users spend more time on Facebook and don't leave to other websites. It also allows Facebook to show more posts that users want to see in their News Feeds.

Why If you use a YouTube Link, it may not do as well

YouTube is the largest video-sharing platform globally, and many people use it to share their real estate videos online.However, posting a YouTube link on Facebook may not have the same reach as if you had posted the same video directly on Facebook.The following are some reasons the YouTube link may not perform:

Key differences between a video uploaded directly to Facebook, and one linked to YouTube

You have the option of uploading your video directly to Facebook or by providing a YouTube link.

Businesses and brands need to understand the subtle differences between uploading videos on Facebook, linking them via YouTube, or using another video platform altogether. 

When you upload a video directly to Facebook, it will appear in the following ways:

On the other hand, if you use a YouTube link on Facebook, your video will appear as:

Why you should post your real estate agent links In The Comments instead of the post description

When posting real estate agent links on Facebook, you have two options:

1. Post the link as the post description

2. Post the link as a comment on the post

The first option, posting the link as the post description, has a few disadvantages:

The second option, posting the link as a comment on the post, has several advantages:

In Summary

When posting real estate videos on Facebook, following the best practices to ensure that your videos reach the most people is essential. By posting a YouTube link on Facebook, you may not be getting as many people as if you had uploaded the video directly to Facebook. Understanding the subtle differences between these two options is essential to get the most out of your real estate videos.

Written by

Bear Karry

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