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Bear Karry, December 17 2021

What You Should Know about Drone Marketing in Real Estate

When you’re trying to sell real estate, pictures and videos can do wonders. They are pretty essential when it comes to pulling prospective buyers’ interest and giving them the vision and information they need. One great way to show the scale and beauty of your property is to make use of real estate drone photography.

What Is Drone Photography?

Drone photography is the new answer to aerial photography. Whereas the old days would require the use of a helicopter and a photographer on board to take the necessary shots, today’s drones provide remote control and automation. 

This medium requires a drone, or an unmanned aerial vehicle (UAV), that can range anywhere from just 250 g (0.55 lbs) to around 25 kg (55 lbs)—heavier drones are not allowed in the National Association of Realtors’ guidelines. Many of these remote-controlled drones already come equipped with an integrated camera capable of capturing photos and videos from great heights and unique angles. 

In real estate, this is achieved by getting the right permissions to fly a drone over the area. With a professional service, this is usually already covered as part of their purview. 

What Are the Average Prices?

The prices one needs to consider are dependent on whether you plan to buy a drone or simply hire a professional service to take photos or videos with their own drone equipment. Which choice is right for you depends on your own plans for use.

For instance, it may be better to get a service if you’re not well-versed in photography or flying drones. This rings especially true if you only need the service for select properties. On the other hand, if you plan to make use of drone photography regularly and profit from it, you may as well invest in your own model.

The price for getting a hired drone pilot to shoot your property will depend on where you are and the size of the property, but you should expect the cost to be anywhere around $100 to $500 on average. 

How Do I Know Which Drone is Best?

While you may want to know what the best drone for real estate photography is, it’s more about the pilot and what their abilities are. Make sure you ask for a demo reel and portfolio so you can really get someone with expertise and experience.

Of course, you’ll want to make sure that the team you get uses decent equipment to get good quality footage. There is no right model since it can be very preferential, but you should be seeing models along the lines of the DJI Mavic Air 2, the Flightelf, and other DJI series releases. 

Is It a Worthy Investment?

Drone photography is actually a cost-effective way to capture your real estate and market it. Based on statistics from the database Multiple Listing Service, property listings are 65% more likely to sell if they include aerial photography. 

With the rates of properties today, it’s safe to argue that a few hundred dollars per property is worth the massive return on investment.


Although every agent or homeowner has their own tactics and preferences, real estate drone photography can hit the assignment. You can really highlight the scope and features of a property and create stunning visuals for viewers. If you take care with your presentation, you’ll be more likely to generate more leads. 

Reach more prospective buyers for your properties by using stunning real estate drone photography. At Bear Karry Productions, we produce award-winning visual productions for our clients in Saint Petersburg, Bradenton, and Tampa, FL. Contact us now to get started!

Written by

Bear Karry

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