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While we’ve already talked about luxury real estate photography and how it can help you sell property, it’s important to understand that there are more things you can do to improve how you sell homes. Indeed, innovations have paved the way for new technology to be integrated into the real estate industry. One of the most significant innovations comes in the form of 3D tours. We understand that you may not be familiar with this technology and don’t exactly know how 3D tours can be used when selling houses.
This is why we thought it would be useful to have a short discussion on Matterport and how it can help you sell a property. If you want to know more about this, read on as we discuss how Matterport 3D tours will help sell homes faster.
Matterport 3D is a process that captures a 3D model of a home. Pretty much every surface, every room, and just about every area of the house can be rendered in 3D. What’s great about this is that Matterport allows potential buyers to participate in a fully immersive virtual tour that lets them walk through the property. This can be really useful as potential buyers can examine the property without actually having to be there. They can do this either via their computer or a mobile device, which means they can walk through a property that they’re interested in wherever they are in the world.
While we can go on and on about how useful Matterport can be when it comes to selling homes, Matterport has taken the initiative to do studies to see how effective their virtual tours are when it comes to selling homes. Unsurprisingly, Matterport has found that the use of virtual tours allowed realtors to get the most out of the properties that they were selling.
In fact, research highlights how listings that made use of Matterport 3D virtual tours sold for a higher price and spent less time on the market compared to homes that didn’t make use of this technology. To be more specific, listings that used Matterport sold for around 9% higher and were sold 31% faster.
Based on the numbers alone, we’re sure that you’re looking forward to using Matterport. But how do you actually use it for your practice? The answer is simple: integrate it into your marketing strategy. The technology won’t be effective if your potential buyers can’t use it. This is why you’ll want to offer 3D virtual tours in all your marketing material.
One great way to do this is to feature a property on your website that lets potential buyers take a virtual tour of the place. You can also integrate virtual tours in your traditional marketing material by including a QR code tied to the tour in your flyers and pamphlets.
We hope this article has helped shed some light on this new technology. Constantly improving and innovating is pretty much a necessity due to how fast-paced and competitive the real estate industry is. Be sure to take everything that you’ve learned here to improve your practice and get the best value for your listings.
Do you need real estate 3D tour photography in St Pete? At Bear Karry, our professional photographers deliver stunning photos to help you sell your home. Book a service today!