Bear Karry, September 15 2021

3 Practical Reasons Why Real Estate Agents Need Videos

Every real estate agent is familiar with the hardships that come with selling a house. With many factors to research and consider, it takes a lot of effort just to keep one abreast of how the market is performing.

In addition to the burden of building real estate strategies, one of the most challenging parts of the job is to convince potential buyers by presenting valuable data and information. Luckily, though, there's a way you can easily present detailed information to your clients in a way they can quickly digest and understand—that is through video presentations.

Although untraditional, videos are ideal tools that can make sealing the deal a lot easier for real estate agents. And if you're particularly curious about other merits that come with these nifty resources, read on to find out what makes the use of videos beneficial to your career.

1. Videos Make It Easier for People To Understand Complex Data

According to neuroscientists from MIT, the human brain can process images in as little as 13 milliseconds. Hence, when you present complex information through visuals, there's a higher chance that your clients will digest and understand them better.

In addition to this, researchers discovered that people are more likely to remember and recall 80 percent of what they see, making videos a compelling tool for presentations and exhibitions that create a lasting impression on your target market.

2. Videos Serve as Powerful and Impactful Marketing Tools

Statistics show that 84 percent of customers decide to purchase after viewing or watching a video related to the product or service. Furthermore, marketing researchers also found that video content is 1,200 percent more successful in enticing prospects to take action more than other forms of content.

With all that said, it's pretty clear that videos can serve as a powerful marketing tool to catch the attention of potential buyers. You can even use videos for advertising properties on social media platforms to further increase visibility online.

3. Videos Provides Potential Buyers With a Closer Look at a Property

An integral part of the job as a real estate agent is coming up with different ways to present a property appealingly to entice potential clients and buyers to further engage with it. While it's true that high-quality images can quickly solve this issue, there are limitations on the information photos can provide. Hence, they don't quite catch the attention of audiences the way videos can.

With that said, videos allow consumers to take a closer look at a property. It also provides interested buyers with a means to envision themselves living in the estate. In addition to this, you can easily highlight the aesthetic features of a property through architectural videography.


It's vital for real estate agents to keep an open mind about incorporating and implementing innovative ideas. After all, in this day and age, it's no longer enough to stay faithful in using traditional strategies and tools. If you want to survive the rapidly growing industry, you must remain flexible and versatile at all times.

Bear Karry Productions is a distinguished video production company based in Tampa, specializing in drone photography and videography services. If you’re currently looking for a reliable videographer for high-quality videos of a particular property, visit our page and book for one today!

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Bear Karry

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